A High Council is the means of electing a new international leader for the Salvation Army, and as such is a historic and high profile event.
The event needed a logo and wider visual identity, used to brand all printed materials, online communications, live streams and the public meetings.
A wide range of assets was produced: programmes, social media templates, lanyards, in-venue banners, motion graphics and stationery, requiring flexibility and collaboration with stakeholders. I also produced brand guidelines so that others could consistently use the identity.
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