With coronavirus-related photos and video coming to The Salvation Army’s international head office from around the world, there was a need to develop a common look and feel that could be applied consistently to a range of assets including videos, video thumbnails, website imagery, social media posts and even some print applications.
I developed an approach that steered away from obvious and arguably overused depictions of the virus, to a more abstract concept of ‘virus spread’. By using a warm colour palette, I hoped to convey a sense of hope.
I designed a series of graphics which could quickly and easily be deployed by the Salvation Army team as a common house style for the topic. I also adapted the images into a set of motion graphics for video use.
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